As part of our first major sponsorship of a national sporting organisation, Morris Finance Ltd has signed a two year agreement to sponsor the Geelong Cats who complete in the Australian Football League (AFL).
“Being a Geelong based company it is only natural for our company to support teams in our home town, a place we are very proud of,“ said Nathan Murray, Managing Director – Morris Finance Ltd."The Geelong Cats are a great fit for our brand and are a national team with only 50% of the Geelong Cats members are based in Geelong. MFL is also a national brand and we want to reach out to that base as only 10% of our clients are from Geelong region," he added.
Established in 1859, the Geelong Cats are the second oldest team in the AFL and represent respect, precision, adventurous, conviction, unity and commercial.
Over the past six years the Geelong Cats have broken many records and have been very successful winning two premierships in 2007 and 2009.
The sponsorship will concentrate on online marketing and will include the below key features:
• Digital Presence on the Geelong Cats Home page
• Sponsor of Cats TV on the Geelong Cats Website
• Sponsor of the Geelong Cats National Tipping Competition
• Sponsor of the Geelong Cats number one draft pick – Billy Smedts
• Venue Digital Signage on match days
The new agreement will also see MFL attend home games at Skilled Stadium on match days. The company will use this as an opporunity to get to know clients and Geelong Cats members to see how they can assist them with the ever increasing new products and services that MFL offer.
The MFL online presence will kick off in mid February 2011 and if you wish to view any of the above please visit www.geelongcats.com.au.