As we emerge from another year of uncertainty, we know that technology is continuing to evolve, and customer behaviour has drastically changed.
Below are some tips to help better position your business for the challenges that await in 2022 and beyond.
Boost your online presence
Regardless of how successful your business is offline; your online presence will determine your future success.
COVID-19 has only strengthened the online marketplace, and most customers now prefer to engage with businesses online. Therefore, to remain competitive you need to make yourself more readily available online.
First, make sure you have a well-designed website, that’s helpful, informative, and easy to navigate, always keeping the end-user front of mind. And ensure that is optimized for mobile. A large portion of internet users won’t recommend a business with a poorly designed website on mobile. A well-formed website will increase your visibility, improve your conversion rates, and establish your business as a reputable brand.
It’s also a good idea to make yourself available across all social media channels where your target audience is most active. Customers value a prompt reply, even if that falls outside of business hours.
Prioritise customer service
In a highly competitive market, if you don’t offer excellent customer service you will lose customers, regardless of how good your product or service is. Therefore, if it isn’t already, providing an exceptional customer experience should be a priority for your business heading into 2022.
Make sure you address any complaints or problems immediately; customers often feel valued when their queries are resolved quickly. After assisting them, ask for feedback. You can then evaluate this and use it to improve areas of your business.
Remember your customers are also your brand ambassadors, and happy customers will recommend your business to others.
Automate more tasks
It’s time to embrace automation and limit repetitive tasks. Doing so might free up to 2 hours a day for your employees, allowing them to focus on getting higher-level work done.
Leading-edge AI-driven tech and integrations can help to automate a range of tasks, helping to boost production without the need for bringing on extra hands.
An area such as customer service is a great place to start, with software available to help solve customer queries quicker and more efficiently. Or perhaps in your warehouse, with equipment that can absorb tedious and repetitive tasks. Investing in the right equipment and software to increase your productivity will be well worth the investment in the long run.
It’s safe to say, heading into 2022 customer service and increasing productivity will continue to be at the centre of many strategies for businesses looking to grow.
Do you want to start 2022 with confidence? The team at Morris Finance can offer tailored financial solutions for new or used equipment or assist with boosting your cash flow putting you in control of your business’ finances.